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Digital Marketing Executive

Job profile

Experience: 2 – 4 Years

Functional Area: Marketing / Digital Marketing / Digital Media

Job Description:

  • Management of e-newsletters including mailing list segmentation, testing and delivery.
  • Management of Social Media campaigns including setup, day to day management, reporting and tracking and recommendations for improvements.
  • Management of Paid Search campaigns including setup, day to day management, optimisation, reporting, tracking and recommendations for improvements.
  • Management of Organic Search campaigns including setup, day to day management, optimisation, copy reviewing, reporting, tracking and recommendations for improvements. Where relevant, recommendations will be fed into the development team for implementation.
  • Development of new media strategies, encompassing all of the above areas.
  • Content updates and minor tweaks to websites.
  • Contribution to company’s Twitter and Facebook updates.
  • Additional – Practical knowledge of managing Search marketing (PPC and SEO), Web analytics, Web content  management, Email marketing, Adobe Creative Suite – Photoshop, top line HTML, CSS, Databases/CRM systems, Digital PR/Copy writing.

Detailed Description :

Proficient with e-newsletters:

  • Set up & day to day management
  • Mailing list segmentation
  • Campaign ideas
  • Testing
  • Reporting

Proficient with Social Media

  • Development of Strategies utilising one or more social media channels (e.g. Facebook, Twitter, YouTube etc)
  • Implementation of strategies
  • Reporting & tracking of results

Proficient with Paid Search

  • Set up & day to day management
  • Development of longer term strategies
  • Testing & Optimisation
  • Reporting

Familiar with standard SEO / SEM techniques including that of AdSales, AdWords etc.

  • Website Reviews
  • Keyword Analysis
  • SEO copy writing & reviewing
  • Reporting
  • Recommendations

HTML & CSS skills preferred

 

Please email your CV at careers@istreetnetwork.com to apply