Business
When Jinal ben, a housewife residing deep inside Kutch area of Gujarat proudly wore her new jewellery, Balika Vadhu (a popular TV serial) style and a branded watch in a village girl marriage ceremony, her friend Mamta ben envied her and secretly said to herself “Where does she buys all these stuff, I don’t know, they have any nearby shops selling all this.” Next day, Mamta ben saw Jinal ben carrying groceries in a stylish johla (shopping bag). She wondered may be her husband brings these stuffs when he visits big metro cities.
Network Partner Stores
As on 31st March 2017
Awards & Recognitions
Social Impact
Every project must improve the lives of common people. Micro & Small Retailers (MSR) who are the king of retail are struggling to survive due to disruption by eCommerce. Their problems are – capital, risk, space. We have modeled our business in such a way where these MSRs are able to address all the three major issues / problems and success would depend on their hard work and wisdom. We work with the slogan with these MSRs – aur kamao bahut kamao where by they can improve their lives.
