When Jinal ben, a housewife residing deep inside Kutch area of Gujarat proudly wore her new jewellery, Balika Vadhu (a popular TV serial) style and a branded watch in a village girl marriage ceremony, her friend Mamta ben envied her and secretly said to herself “Where does she buys all these stuff, I don’t know, they have any nearby shops selling all this.” Next day, Mamta ben saw Jinal ben carrying groceries in a stylish johla (shopping bag). She wondered may be her husband brings these stuffs when he visits big metro cities.
Network Partner Stores
Every project must improve the lives of common people. Micro & Small Retailers (MSR) who are the king of retail are struggling to survive due to disruption by eCommerce. Their problems are – capital, risk, space. We have modeled our business in such a way where these MSRs are able to address all the three major issues / problems and success would depend on their hard work and wisdom. We work with the slogan with these MSRs – aur kamao bahut kamao where by they can improve their lives.